By: Kayse Dahl
Nike party-goers had a “just do it” attitude Thursday, May 23rd, at Pure Space, while celebrating the completion of a four year project. Signature Nike orange accented the space with orange up-lighting illuminating hung chiffon and gel screens, to orange throw pillows and linen. West Coast’s lead account manager, Elizabeth Garcia, transformed Pure Space to convey a synergetic atmosphere of playful sophistication that so well represents the brand and Nike team members—many of which, were dressed in brightly colored clothing and sporting bow ties. Garcia accomplished this vision of playful sophistication by placing elements including sleek ultra-lounge furniture, next to Ping Pong Tables from WCEP’s quirky new Ping Pong venture, Pure Pong in the Pearl. Guests kept the Ping Pong tables occupied for the duration of the evening, and also tried their luck at Casino games furnished by Wild Bill’s. The 175 Nike team members also fit in some cardio, and showed serious endurance on the dance floor while the DJ spun hit after hit!
A blue Halogen lit agam bar, and a custom built wood bar with sections of hammered metal detail stood in the center of the room to reiterate the fun, yet polished vibe. While most clients generally prefer to position the bar or focal point of the room near the perimeter of the space, this Nike floor plan proves that Pure Space offers extensive versatility as a venue. The playful nature of the event was amplified near the entrance, where Paparazzi Tonight constructed a custom photo booth with Nike orange props for guests to immortalize their silly side with coworkers. Images taken by Paparazzi Tonight were displayed overhead during the event through Pure Space’s state of the art AV equipment, including 10.5 by 14 foot AV screen, and 12 K lumen projector. Threats of blackmail at the next staff meeting ensued as photos began to be projected by Paparazzi Tonight on the big screen.
Many Nike guests approached Event Manager, Kayse Dahl, to express their gratitude for such a wonderful event. One guest even returned to Pure Space the following day to extend a “Thank You” for the rousing good time—a great way to recognize the hard work Nike contributed while completing the honorary four year project. Nike team members work hard, and West Coast Event Productions has been happy to help them play hard for multiple occasions over the years—proud to share in the success of the Nike brand and innovations through successful events.