Archive for August, 2014

Escape to a New Vineyard Venue at Saffron Fields

The Fall season is undoubtedly beautiful in wine country and a fantastic backdrop for a recent creative shoot showcasing Saffron Fields Vineyard. Owner of the new Saffron Fields Vineyard and tasting room was inspired by the nostalgia of grape leaves morphing into gorgeous golds and oranges in the fall, reminding him of Saffron fields, like a seas of marigold, in India.

The white pintuck linen, table settings, and chiavari chairs let the beautiful landscape of  Carlton/Yamhill speak for itself. Yellow accents in the florals and centerpieces conveyed the essence and inspiration for the vineyard’s name in this photo shoot debut.

West Coast Event Productions partnered with Powers Studios; Your Perfect Papery;  Bridal Bliss; The Trolley; Bella Bloom Florals; Custom Cakes; Visiting Media; Anna’s Bridal; Face Body, Beauty.

See more photos.

Bridgetown Bash! Benefits and Necessities of Hosting Annual Events in Same Location

The Vital Life Foundation held the nonprofit’s annual BridgeTown Bash event at Pure Space this summer, raising over $525,000. The foundation’s BridgeTown Bash event continues to grow in attendance and financial support, increasing guest count by over 100 and revenue by $125,000 since the inaugural BridgeTown Bash in 2012. Having held the event at Pure Space for three consecutive years and continuously improving attendance and fundraising, the bash is a combative example of how choosing a consistent host site can be an advantage—not a stagnant event “no no”.

“We combat monotony by changing up the offerings each year. Even though we’ve been at Pure Space each year and kept the Portland-style theme, we change it up with activities, entertainment, décor, food and drink. We prefer to stay at the same venue as long as we can continue to be creative in our offerings. By staying at the same venue and keeping the same date, we have built  a brand and our guests have some knowledge of what to expect” said Vital Life Foundation Marketing Coordinator, Kelsey Whittaker. This year’s new additions included shot ski; Portland Timber’s girls distributing Moonstruck boozy truffles, vodka-soaked gummy bears, and nuts; “Hangover Cure” station with an oxygen bar and more.

Hosting an annual event in the same venue over the years can have many benefits. Relationships become organically developed; venue managers, vendors, and event planners learn how to work together seamlessly, allowing more focus on creativity and bringing in new elements versus determining logistics, dimensions, and all other time consuming considerations necessary to account for in a new space. Many venues and vendors are also inclined to offer discounts, donations, and other perks to longstanding clients that accumulate over the years. Guest experience can also benefit.

“I absolutely feel that our longstanding relationship with West Coast Event Productions and Pure Space has aided in the success of the Bridgetown Bash…Our guests know where to go, where to park, and that they’ll have the chance to be indoors and outdoors. They also know that they will be surprised with new things each year. West Coast Event Productions helps us bring those “new things” to life by transforming the space each year so it does feel different, fresh, and exciting for guests that come year after year” said Whittaker.

West Coast Event Productions and Vital Life supporters are already looking forward to next year’s Bridgetown Bash. Learn more about Vital Life Foundation, their mission to “provide meaning and vitality in the lives of seniors and staff members living and working in long term care”, and other upcoming events.

Photo Credit: John Kresl

TechFestNW

“If MusicfestNW is the cool-ish, gray-haired skateboarder who has seen it all, TechFestNW is its Warby Parker-rocking little cousin who wants to be a new kind of disruptor” said Joseph Gallivan, journalist for Portland Tribune, describing the two day tech festival. Held primarily at OMSI, Tech Fest NW wrapped up their third annual event at Pure Space.

“#SiliconForest” is how NIKE Creative, David Rae, described the theme of the TFNW Official After Party to West Coast Event Productions.

“NIKE Consumer Digital Tech proudly partnered with TFNW to make Pure Space look like the best of the Northwest—trees, foliage, mountains, (and) all things Portland” said Rae. Many tech companies involved in TechFestNW leveraged the Pure Space party as a recruiting opportunity; the goal of the Northwest theme being to show potential employees that Portland is not only growing as a distinguished hub for tech companies, but is a great place to build a life.

West Coast Event Productions conveyed the Northwest theme by constructing fir tree vignettes around the venue in varying heights, along with faux rock formations as realistic bases. A 16’X30’ hand painted backdrop of a Northwest mountain mirrored a projection screen on the opposite side of the venue displaying real moving footage taken from local forests—giving guests an authentic Northwest experience.

Eight cabana lounges lined the floor to ceiling window walls on the main floors, giving TechFestNW sponsors including: Willamette Week, Yahoo!, Real Big Video, Postano, Act-On, Globe Sherpa, Elemental Technologies and Wieden + Kennedy their own real estate. Premiere event sponsor, NIKE Consumer Digital Tech, sat perched on Pure Space’s mezzanine with a branded “CODE IS KING” experience. The NIKE VIP mezzanine was highlighted with agam bars lit green and Northwest foliage centerpieces adorning tables lining the perimeter for guests to overlook the main stage.

“The design created the perfect flow for the event considering there were 800 plus guests, and all the custom Northwest elements pulled together a really cohesive look that achieved the goal of the theme. Guests were thoroughly impressed” said Rae.

“The event (TechFestNW) continues to grow each year with new innovative speakers and networking opportunities. We’re looking forward to next 2015”.