“If MusicfestNW is the cool-ish, gray-haired skateboarder who has seen it all, TechFestNW is its Warby Parker-rocking little cousin who wants to be a new kind of disruptor” said Joseph Gallivan, journalist for Portland Tribune, describing the two day tech festival. Held primarily at OMSI, Tech Fest NW wrapped up their third annual event at Pure Space.
“#SiliconForest” is how NIKE Creative, David Rae, described the theme of the TFNW Official After Party to West Coast Event Productions.
“NIKE Consumer Digital Tech proudly partnered with TFNW to make Pure Space look like the best of the Northwest—trees, foliage, mountains, (and) all things Portland” said Rae. Many tech companies involved in TechFestNW leveraged the Pure Space party as a recruiting opportunity; the goal of the Northwest theme being to show potential employees that Portland is not only growing as a distinguished hub for tech companies, but is a great place to build a life.
West Coast Event Productions conveyed the Northwest theme by constructing fir tree vignettes around the venue in varying heights, along with faux rock formations as realistic bases. A 16’X30’ hand painted backdrop of a Northwest mountain mirrored a projection screen on the opposite side of the venue displaying real moving footage taken from local forests—giving guests an authentic Northwest experience.
Eight cabana lounges lined the floor to ceiling window walls on the main floors, giving TechFestNW sponsors including: Willamette Week, Yahoo!, Real Big Video, Postano, Act-On, Globe Sherpa, Elemental Technologies and Wieden + Kennedy their own real estate. Premiere event sponsor, NIKE Consumer Digital Tech, sat perched on Pure Space’s mezzanine with a branded “CODE IS KING” experience. The NIKE VIP mezzanine was highlighted with agam bars lit green and Northwest foliage centerpieces adorning tables lining the perimeter for guests to overlook the main stage.
“The design created the perfect flow for the event considering there were 800 plus guests, and all the custom Northwest elements pulled together a really cohesive look that achieved the goal of the theme. Guests were thoroughly impressed” said Rae.
“The event (TechFestNW) continues to grow each year with new innovative speakers and networking opportunities. We’re looking forward to next 2015”.