Bridgetown Bash! Benefits and Necessities of Hosting Annual Events in Same Location

The Vital Life Foundation held the nonprofit’s annual BridgeTown Bash event at Pure Space this summer, raising over $525,000. The foundation’s BridgeTown Bash event continues to grow in attendance and financial support, increasing guest count by over 100 and revenue by $125,000 since the inaugural BridgeTown Bash in 2012. Having held the event at Pure Space for three consecutive years and continuously improving attendance and fundraising, the bash is a combative example of how choosing a consistent host site can be an advantage—not a stagnant event “no no”.

“We combat monotony by changing up the offerings each year. Even though we’ve been at Pure Space each year and kept the Portland-style theme, we change it up with activities, entertainment, décor, food and drink. We prefer to stay at the same venue as long as we can continue to be creative in our offerings. By staying at the same venue and keeping the same date, we have built  a brand and our guests have some knowledge of what to expect” said Vital Life Foundation Marketing Coordinator, Kelsey Whittaker. This year’s new additions included shot ski; Portland Timber’s girls distributing Moonstruck boozy truffles, vodka-soaked gummy bears, and nuts; “Hangover Cure” station with an oxygen bar and more.

Hosting an annual event in the same venue over the years can have many benefits. Relationships become organically developed; venue managers, vendors, and event planners learn how to work together seamlessly, allowing more focus on creativity and bringing in new elements versus determining logistics, dimensions, and all other time consuming considerations necessary to account for in a new space. Many venues and vendors are also inclined to offer discounts, donations, and other perks to longstanding clients that accumulate over the years. Guest experience can also benefit.

“I absolutely feel that our longstanding relationship with West Coast Event Productions and Pure Space has aided in the success of the Bridgetown Bash…Our guests know where to go, where to park, and that they’ll have the chance to be indoors and outdoors. They also know that they will be surprised with new things each year. West Coast Event Productions helps us bring those “new things” to life by transforming the space each year so it does feel different, fresh, and exciting for guests that come year after year” said Whittaker.

West Coast Event Productions and Vital Life supporters are already looking forward to next year’s Bridgetown Bash. Learn more about Vital Life Foundation, their mission to “provide meaning and vitality in the lives of seniors and staff members living and working in long term care”, and other upcoming events.

Photo Credit: John Kresl

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